Business Bay — new off-plan project
Business Bay· Dubai

THE STERLING EAST HOUSE

DLD data as of 16 Aug 2026 · Last deal: 7 Aug 2026

Pictured: One by Binghatti· new project in the area
Direct DLD data

This building's market

Price benchmark (12 mo)
AED 1.5M
-17.4% year-on-year
Implied annual rent
Gross payback
Price per ft² (12 mo)
AED 1 889
-9.9% year-on-year
Deals in 12 mo
29
123 in 24 mo· -69.1%
Estimated gross yield
Dynamics — what changed

Last 12 months vs the previous 12 (DLD registered deals, not a forecast).

Price benchmark (12 mo)
Prev. 12 mo
AED 1.8M
Last 12 mo
AED 1.5M
-17.4% · prices declined slightly
Price per ft² (12 mo)
Prev. 12 mo
AED 2 096
Last 12 mo
AED 1 889
-9.9% year-on-year
Monthly activity
2024-122026-08
DLD registration historyMonthly aggregates of registered sales, not listing prices.
Month
2026-08
Deals
1
Price benchmark
AED 1.8M
per ft²
AED 1 855
Month
2026-07
Deals
2
Price benchmark
AED 1.6M
per ft²
AED 1 619
Month
2026-06
Deals
2
Price benchmark
AED 1.8M
per ft²
AED 1 493
Month
2026-04
Deals
2
Price benchmark
AED 1.8M
per ft²
Month
2026-02
Deals
3
Price benchmark
AED 840K
per ft²
AED 2 562
Month
2026-01
Deals
1
Price benchmark
AED 400K
per ft²
AED 1 776
Month
2025-12
Deals
6
Price benchmark
AED 2.3M
per ft²
AED 2 372
Month
2025-11
Deals
3
Price benchmark
AED 1.1M
per ft²
AED 1 726
Month
2025-10
Deals
7
Price benchmark
AED 1.1M
per ft²
AED 2 095
Month
2025-09
Deals
2
Price benchmark
AED 1.5M
per ft²
AED 1 584
Month
2025-08
Deals
3
Price benchmark
AED 1.2M
per ft²
AED 2 423
Month
2025-07
Deals
5
Price benchmark
AED 1.2M
per ft²
AED 2 050
Month
2025-05
Deals
2
Price benchmark
AED 2.7M
per ft²
AED 2 005
Month
2025-04
Deals
21
Price benchmark
AED 2.4M
per ft²
AED 2 050
Month
2025-03
Deals
6
Price benchmark
AED 1.4M
per ft²
AED 2 236
Month
2025-02
Deals
14
Price benchmark
AED 1.2M
per ft²
AED 2 139
Month
2025-01
Deals
13
Price benchmark
AED 2.1M
per ft²
AED 1 884
Month
2024-12
Deals
3
Price benchmark
AED 2.3M
per ft²
AED 2 447
By unit type (24 mo)
TypeDealsPrice benchmarkper ft²
Studio44AED 1.1M2 167
1BR53AED 1.9M1 917
2BR23AED 2.7M2 082
3BR2AED 4.3M2 573

Other buildings in the area with data

Area data: Business Bay
Open the area
Fresh off-plan
1
Prices from
AED 1.5M
Avg. handover
Fresh off-plan

Fresh off-plan nearby

New projects in the area — developer renders

Get a shortlistPhoto: developer render, area illustration — not an exact view of this building.

Source: Dubai Land Department (DLD). Price is a deal-count-weighted average of monthly transaction medians. Implied rent = price × gross yield; payback = 100 ÷ yield. These are gross benchmarks before service charges, vacancy, maintenance and financing; not an offer or unit valuation.

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